Pyra Collection
Year: 2023
Brand: Mejuri
Role: Art Direction, Design
Project Type: Tier 1 Collection Drop
THE GOAL
Launch a Tier 1 collection drop.
THE CAMPAIGN
It’s a personal power up. Keep your looks sharp as ever and make a pointed statement with Mejuri’s newest shape, Pyra.
THE CREATIVE DIRECTION
Sharing the story of strength and boldness, art direction pulls from the collection’s angular design to underscore the impact of triangles and their role in emboldening your style. With steep angular photography, heroic propping, an iconic hot hue, and a powerful lockup, design captures the essence of the shape and positions the collection as a strong signature piece.
