Spring

THE GOAL
Introduce a seasonal refresh.

THE CAMPAIGN
Dreaming in Spring. Tap into the wonderment of the outdoors and the excitement that comes with recharging and reconnecting around nature.

THE CREATIVE DIRECTION
Inspiring awe and a sense of play, the photographic approach pulls in various seasonal props, colourful wardrobe, and movement in posing. 

Leaning into set and photography for seasonal cues, design direction is supported by a bright ‘lemonade’ hue—adding energy to layouts and balancing harmoniously against colours found within the photography.

In addition, a series of low-fi social friendly content teleports you to being on set.