Black Friday / Cyber Monday
Year: 2023
Brand: Mejuri
Role: Art Direction, Design Lead
Project Type: Promotional Campaign
THE GOAL
Create a compelling promotional campaign that stands out during the busiest shopping season.
THE CAMPAIGN
A high impact campaign that clearly communicates the sale and product assortment.
THE CREATIVE DIRECTION
Black Friday On Repeat incorporates aspects of iteration, doubling down on core sale messaging – while offering strong product clarity bringing in off figure photography. Contrasting this is “digital lavender,” a strong and punchy purple that stands out and keeps Mejuri’s sale at the forefront of its competitors.
Levelling up the promotional offering, Flash Drops return for the second year. Inspiration for this creative is taken directly from their cadence – using a sequence of flashing animations that show the product images at a variety of scales.
Lastly, to ensure a full 360 coverage of the campaign, social forward content is created to further garner hype and promote the sale using custom digital lavender props.
