Gold Looks Good On You

THE GOAL
Create buzz and drive high-reach, mass awareness across UK and Australian (new) markets using existing, evergreen imagery.

THE CAMPAIGN
A series of OOH placements, including premium taxi placements around the London City Centre plus street hub and tube placements in both London and Sydney.

THE CREATIVE DIRECTION
Inspired by an emphasis on core product, Gold Looks Good On You builds on existing images that were then further manipulated to interlock around the headline. The result is a product-focused campaign that heroes Mejuri and its most iconic pieces.