Piercing Studio Relaunch

THE GOAL
Re-launch the Piercing Studio.

THE CAMPAIGN
Welcome to the Piercing Studio, your destination for a personalized piercing experience. Creating your dream stack.

THE CREATIVE DIRECTION
Branding for the Piercing Studio pulls directly from the experience design itself – utilizing a pistachio colour from the studio’s tile design. In addition, a new font for the is introduced, offering a distinct look from Mejuri’s evergreen design.

Included in the branding is a custom takeaway gift – pistachio branded mints. These were introduced as a functional aid to customers during their piercing experience – and double as a surprise and delight aftercare gift.

Photography shown is part of a separate 2023 asset refresh.