Pet Tags
Year: 2022
Brand: Mejuri
Role: Art Direction, Design
Project Type: Collection Drop
THE GOAL
Launch a charming new product category.
THE CAMPAIGN
Introduce your furry friend to the art of the stack with Mejuri’s newest product category, pet tags.
THE CREATIVE DIRECTION
A series of playful yet functional stickers, bridging the variety of photography styles used throughout. Backed by a colour palette pulling from hues of the tags and charms, this neutral system hints at the product design while keeping the pets center stage.
Accompanying the digital assets, a custom retail display introduces customers (and their pets) to this new product launch—including a branded pet selfie mirror and bone-shaped signage.
